Write your fixed monthly costs, add average variable cost per sale, then divide by average price to find breakeven units. If you’re consistently below the breakeven line, a modest price increase or bundled offer can close the gap. Share added value—faster turnaround, better packaging, or extended support—so customers welcome the change.
Competing on price alone is exhausting and fragile. Pair your offer with a clear promise: saved time, reduced hassle, or measurable results. Add one differentiator customers mention repeatedly in reviews. Test a slightly higher price alongside a risk-reversal guarantee, then survey three buyers on clarity and fairness before rolling wider.
Offer discounts only when they create net profit, not just feel generous. Tie them to prepayment, longer commitments, or off-peak times. Always anchor the discount to a visible full price. Measure redemption rate, average order value, and churn after thirty days to confirm your promotional idea actually strengthened the business.






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